Copyright 2012 greenlifexpo.com | All Rights Reserved.
What is GreenLifeXpo? GreenLifeXpo is an event aimed to educate the public to live "greener." GreenLifeXpo
hosts exhibitors, speakers, and events at "green" locations. GreenLifeXpo's first
exposition was September 17, 2011 and will be putting on it's second on August 25,
2012.
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When is GreenLifeXpo? GreenLifeXpo will hold it's second exposition on August 25, 2012.
Where is GreenLifeXpo? GreenLifeXpo will be held in Black River Falls, Wisconsin. The exhibits and speakers will
be at the Jackson County Fairgrounds inside the Milt Lunda Memorial Arena. The event
will also be around the community at "green locations". Check out the Contact page
for directions.
Financial Supporters
2012
Welcome Visitor:
GREEN TIP OF THE WEEK! • Instead of buying mountains of
books, CDs, DVDs, newspapers
and magazines that pile up –
often unread – check more of
them out of your local library, or
relax inside the quiet halls and
browse in the company of
neighbors.
GREENLIFEXPO EVENT RECEIVES TOURISM MARKETING GRANT! Tourism Secretary Stephanie Klett presents grant to Black River Falls tourism partners
BLACK RIVER FALLS, Wis. (April 23, 2012) – A green event in Black River Falls will have increased marketing power with the
help of a $2,500 Joint Effort Marketing grant from the Department of Tourism, presented by Secretary Stephanie Klett.
The GreenLifeXpo, organized by the Jackson County UW-Extension Community Partner Advisory Group members and in its
second year, is expected to generate an economic impact of $54,090 from traveler spending at area hotels, restaurants
and stores. The first year of the event resulted in an $11,606 return on investment.
“Travelers are looking to support sustainable businesses, making the GreenLifeXpo an outstanding resource to increase
green living in Black River Falls and surrounding communities,” said Secretary Klett. ““This event complements our own
Travel Green Wisconsin initiative and our mission to promote green travel in addition to creating a positive economic impact
in the community.”
The two-day festival, August 24-25, focuses on a variety of green topics including renewable and alternative energy,
conservation, recycling, sustainable living as well as opportunities for youth. Event organizers anticipate visitors from a
100-150 mile radius to participate in workshops, presentations, tours and marketplace exhibitions. The GreenLifeXpo will
offer several initiatives that involve the area’s local youth through the Jackson County 4-H and Black River Area Green
School in the event.
In fiscal 2011, the Department funded 53 Joint Effort Marketing projects, awarding a total of nearly $1.2 million dollars.
Visitor expenditures driven by the marketing from these projects will exceed $20 million.
Funds provided by the JEM grant will help organizers execute an integrated marketing plan that reaches potential
attendees through a number media including newspaper, online and radio advertising, promotional posters and
development of an event website.
“GreenLifeXpo is very proud to be a recipient of the JEM grant two years in a row,” said Linda Heller, GreenLifeXpo
Chairman. “We were very impressed with the volume of help received from the Wisconsin Department of Tourism as a
result of the grant. We are very excited to continue to grow the GreenLifeXpo and keep building and promoting
sustainability in our area.”
JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations.
The state can fund up to 75 percent of a project's first year advertising and marketing costs and provides support for
second and third year projects, but with decreasing amounts for funding each year until projects become self-sustaining.
For information on the JEM Program and application materials, visit http://industry.travelwisconsin.com.